Destinations & experiences
Explore an attraction, pop-up or themed experience around your audience and location.
Shape how visits, retail and dining could work together.
Japan × GCC · Business development
for the continued growth of our clients and partners in the GCC.
Build your next GCC business with Japanese products, technology and IP.
JGX brings the right companies together, develops the commercial model with you and carries agreed work through to launch.








01 / Hospitality & craft · Hinode
Create a guest experience people remember, with an offer your business can source and deliver.
For hotels, restaurants and distributors, Hinode’s new GCC business brings Japanese craft and everyday products together around dining and the guest’s stay.


The chef’s dashi. The guest’s choice of vessel. An opening moment with its own identity.

Japanese black tableware, selected around your cuisine, space and brand.

Welcome, personal care, leisure and sleep. Everyday objects that shape how a stay feels.
What JGX makes possible
Hinode owns the business. DICE LINK / JGX designed and structured it, and leads development and launch—from concept and maker selection to negotiations, export preparation and GCC sales channels.
For your own business, the starting point may be different. JGX can help bring the concept, the Japanese companies and the commercial arrangements together around what your customers need.
Explore Hinode’s hospitality business
CBO · Hospitality Concept Development
Concept development for Welcome Dashi, KUROKO COLLECTION and Beyond the Stay.
Meet the concept creatorConcepts and candidate selections. Products, configurations and supply terms are confirmed individually.
Meet us at GulfHost02 / Japanese IP & entertainment
Turn Japanese IP and creative talent into your next GCC business.
A destination to explore. A world to play in. A new way for customers to experience your brand.
Have a Japanese IP in mind—or an idea without a title yet? Tell us the audience you want to reach and the business you want to build.
Discuss an IP business opportunity
Explore an attraction, pop-up or themed experience around your audience and location.
Shape how visits, retail and dining could work together.
Bring Japanese IP to your market, or develop new IP with Japanese creators, rooted in GCC stories.
Build a world and a business your audience can grow with.
Explore products, themed dining and guest experiences that fit your brand and customers.
Give existing customers a new reason to engage.
Through DICE’s relationship with the leadership of JP UNIVERSE, we can begin conversations around its own game IP and RPG capabilities, as well as opportunities across Japan’s wider IP community.
JGX develops the concept, brings the relevant parties together and works through the commercial model and launch arrangements with you.
IP selection, use and commercial terms are developed for each project.
03 / Homes & communities
For developers, designers and contractors, the opportunity lies in the finished space and the way it is delivered.

Proposal under validation · Dubai
We are developing an offer that combines Japanese kitchen products with installation quality, so the proposition addresses the finished space as well as the product.
The business design considers the intended residents, the price position and how developers, designers and installation partners could deliver it together.
Specifications, demand and delivery arrangements remain under validation.
Discuss a residential project04 / Industry & operations
Explore Japanese equipment, water and environmental technologies, or business services against a specific operating need.
Performance requirements, costs and local service arrangements determine the fit.
Discuss an operating challengeWhy build with JGX
Bring your customers, channels and local knowledge into the development of new opportunities with Japanese businesses.
JGX works with regional banks in Japan, which introduce their corporate clients to us to explore expansion into the GCC.
JGX works with Japanese manufacturers on product selection, concept development and commercial discussions for the GCC, shaping offers around the needs of local customers and business partners.
Our aim is to bring more Japanese businesses into the GCC, together with partners who can help shape and grow their local business.
Your brief helps define the product fit, the use and the conditions for doing business.
These connections give us a starting point for finding Japanese companies suited to your brief. We then work with you and the companies involved to assess the fit, shape the offer and agree how the business could work.
The next opportunity can start with your business.
From opportunity to launch
01 / The offerIdentify suitable Japanese companies and shape the product or experience around your market and business.
02 / The arrangementsDevelop pricing, routes to market, responsibilities and how the parties can earn from their roles.
03 / The launchProgress buyer and partner discussions, testing and delivery arrangements, and carry out the agreed launch work.
Concept images illustrating possible business-development activities.
We start with the people you want to serve and the business you want to build. Then we make the offer, the arrangements and the next steps concrete.
JGX can lead agreed development and launch work, and take a defined role in sales or supply operations where the project calls for it.
Customer feedback and operating requirements refine the offer. Scope, fees and commercial responsibilities are agreed for each project.
Strategy · Value transformation · GCC execution
The people behind the work
Founder & CEO, DICE LINK, Inc. · JGX Lead
18 years supporting Japanese companies’ overseas expansion, bringing business planning, feasibility and financial-risk analysis, negotiation and execution to JGX’s work.
JGX is operated by DICE LINK, Inc. in Tokyo, your current point of contact.
Talk with DICEJGX Dubai is a planned operating base. Its establishment can follow growth in clients and projects or be brought forward by investment. DICE LINK, Inc. in Tokyo remains the current operator.
Your next business, together
Tell us what you want to build, improve or bring to your customers. You do not need to have chosen a Japanese product or a partnership model to begin.
DICE personally reviews your enquiry and will get back to you.
Daisuke NAKAYAMA (DICE)
DICE LINK, Inc.