Strategy
The right customer.
The right use. The right route.
← Back to JGX
Work with JGX
Bring the business you want to build, the customers you want to reach or the capability you can contribute. Together, we can work through the offer, the commercial arrangements and the steps needed to begin.
Why JGX
From Japanese potential
to business in the GCC.
Value transformation
A Japanese strength becomes
a reason to choose you.
GCC execution
Conversations become
adoption and market access.
Concept images illustrating possible business-development activities.
GCCLocal needsCustomers · priorities · conditions
JAPANJapanese strengthsProducts · technology · services · ideas
JGXBusiness designStrategy · value · terms · execution
Test & launch
Evidence refines the offer and strategy
Commercial role
JGX can also take an agreed role in sales or supply operations. Commercial responsibilities and terms are defined for each project.
Working approach
We agree the scope, costs and responsibilities before each stage, and use the evidence to decide what to advance, revise or stop.
How we turn this into business
We turn Japanese strengths into value for your customers — from strategy to commercial discussions, adoption and channel development in the GCC.
Strategy, value transformation and execution work together — from identifying the opportunity to making it happen on the ground.
Strategy
We start with your business and the GCC market. Together, we define the opportunity, select Japanese products or technologies and plan how they can be adopted or brought to market.
01 · Strategy
Define the opportunity
Understand your customers, priorities and operating conditions. Identify where Japanese strengths could make a difference and define a viable route to market.
Value transformation
Starting with your customers’ needs and aspirations, we redesign the offering, pricing, delivery and brand expression so Japanese strengths create value for your customers and your business. This is JGX’s approach to rebranding: deciding what to preserve and what to adapt, with costs, margins and supply conditions considered together. Welcome Dashi turns a sip before dinner into a distinctive part of the restaurant experience.
02 · Value transformation
Shape the business
Design the offering, pricing, delivery, brand expression and sales channels around user value and the economics of the businesses involved.
GCC execution
We advance commercial discussions, evaluation, adoption and channel development in the GCC. Feedback returns to Japan to help refine proposals, select suitable counterparts and update costs and commercial terms. If the assumptions change, we revisit the strategy with the companies involved.
03 · Execution
Bring it into practice
Bring the relevant companies together, negotiate responsibilities and terms, and carry agreed work into testing, launch and ongoing sales. Use feedback to refine the offer and, when needed, revisit the strategy.
Japanese company sourcing, materials, specification checks, supply discussions and negotiation support this work. Preparation develops with each opportunity.
Business design in detail
How we work
From a local need
to a business that can work.
Our purpose and business approach
Japan × GCC
JGX unlocks
Japan’s potential
and maximizes its value
for the continued growth of our clients and partners in the GCC.
Strategy Value transformation GCC execution
We work with GCC partners and Japanese businesses to turn local needs into new business opportunities. We shape the offer, develop the commercial model and carry agreed work through to launch.
Strategy. Value transformation. Execution.
Work with JGX
Start with the role
you want to play.
Adopt a solution, bring it to your customers, or help a business opportunity move forward.
For your own business
Adopt & develop
Find Japanese products and technologies that fit your facilities, operations or customer experience.
Roles & first conversation
The discussion can begin with a new business idea or customer experience, before a particular product has been chosen.
Specify & Procure
Who this is for
For operators, developers, designers and businesses planning adoption.
Your role
Define the use and operating requirements, evaluate the options and decide on adoption.
JGX’s role
Develop the proposal, assess fit with Japanese candidates, coordinate specifications and supply terms, and advance discussions towards adoption.
Start with
The location, intended use, essential requirements and preferred timing.
For your customers
Source & distribute
Build access to Japanese opportunities and develop a proposition for your market and channels.
Roles & first conversation
Source & Distribute
Who this is for
For importers, distributors, retailers and sales partners.
Your role
Bring customer relationships, channels and local selling capability.
JGX’s role
Combine Japanese sourcing and preparation with value design and GCC business development. Import, stock, sales and continuing supply responsibilities are agreed by project.
Start with
Your region, main customers, channels and products or fields of interest.
Through your network or expertise
Partner & deliver
Connect your relationships or expertise with a concrete business opportunity between Japan and the GCC.
Roles & first conversation
Local participation can include operating or delivery capabilities where the project needs them. The scope is agreed for each opportunity.
Introduce & Enable
Who this is for
For introducers, local partners and specialist firms or professionals.
Your role
Contribute relevant introductions, specialist knowledge or local support.
JGX’s role
Define the opportunity and support needed. We agree your involvement, responsibilities and terms in writing before proceeding.
Start with
The people or opportunities you can connect, your expertise and how you would like to participate.
For strategic participation
Partner & invest
Explore a strategic partnership or investment in JGX’s development and planned Dubai base.
Roles & first conversation
Who this is for
Strategic partners and investors interested in building Japan–GCC business opportunities with JGX.
Your role
Share your strategic interests, the capabilities or capital you may bring, and the involvement you would like to explore.
JGX’s role
Discuss the scope, operating structure, responsibilities and commercial basis with you. JGX Dubai is a planned operating base; DICE LINK, Inc. in Tokyo remains the current operator.
Start with
Your objectives, preferred involvement and timing. The structure and terms would be developed through discussion.
Your plans can still be taking shape
You can also explore a strategic partnership or investment in JGX’s development and planned Dubai base.
You do not need to have a product or partnership model decided. Start with the experience you want to create, the challenge you want to solve, or the customers you want to reach.
From conversation to execution
A clear next step.
At every stage.
- 1
Discuss
Share your use, customers and priorities.
- 2
Develop
Explore fit, evaluation, roles and business conditions.
- 3
Agree & execute
Confirm terms, then advance supply, adoption or sales.
What happens at each stage
Begin with your interest or use case. We make the information, roles and conditions more specific as the conversation develops.
Discuss
Share your use, customers, region, timing and key requirements. A featured proposal or an unlisted need can be the starting point.
Develop
Explore candidates, materials, evaluation and roles. Assess the proposed offer, pricing, costs and supply conditions, and use feedback to refine the proposal. Confirm samples, specifications and local fit where needed. Put an NDA in place when confidential information is required.
Agree & execute
Confirm the scope, terms and responsibilities. For product transactions, agree specifications, quantities, pricing, lead times and territories before moving into supply, adoption or sales.
The route for your role
Adopt & develop
Use and operating requirements → options, materials and evaluation → agreed specifications, quotation and delivery timing.
Source & distribute
Customer and channel fit → supply and sales responsibilities → sales preparation, initial supply and ongoing development.
Partner & deliver
Purpose and scope → agreed roles and terms → relevant information, introductions and specialist support.
Partner & invest
Strategic objectives and intended involvement → possible scope, operating structure and responsibilities → agreed terms and a decision on whether and how to proceed.
Projects
Business development
in practice.
Current projects show how we connect local needs, Japanese strengths and the practical conditions for doing business.
Hinode owns the business. DICE LINK / JGX designed it and leads development and launch—connecting hospitality concepts, product selection across Japanese makers, supplier negotiations, export preparation and GCC sales channels.
Welcome Dashi, KUROKO COLLECTION and Beyond the Stay are three concepts within this business. Product selections, specifications and supply terms are confirmed individually.
Explore Hinode’s hospitality concepts ↗
Dubai & Abu Dhabi · Proposal and validation
Japanese kitchens with installation quality
We are developing an offer that brings Japanese kitchen systems together with installation quality for developers, designers and contractors. Qualitative feedback points to potential value for their brands. Detailed specifications, demand and local partner arrangements remain under validation.
Discuss this projectOpportunities
Start with your
business priorities.
What would you like to create, improve or bring to market? We explore how Japanese products, technologies, services and creative ideas could contribute.
01
Places & destinations
For master-planned communities, mixed-use developments and destinations, we explore Japanese contributions to the businesses and experiences within them—from residential quality and hospitality to culture and entertainment.
Japanese creative content and IP can be explored with the relevant rights holders; availability and terms must be confirmed.
02
Hospitality & everyday life
For hotels, restaurants and lifestyle businesses, we connect food, apparel, home products and services with how people eat, dress, live and spend their time—and with the value your business needs to deliver.
03
Industry & operations
For operators and industrial businesses, we explore where Japanese technologies, equipment and services could address challenges in water, the environment, productivity and ongoing service delivery.
Upcoming
New fields. New possibilities.
Tell us where you see a fit.
Spaces & building
Furniture, materials and building technologies.
Share your interest Industry & environmentEquipment, components, materials and environmental technologies.
Share your interest Food & dining businessesFood, ingredients and dining business models.
Share your interestUnder exploration. Offerings and commercial arrangements are subject to confirmation with Japanese companies.
What we’re exploring
Japanese products, technologies and business models we are exploring for the GCC. Tell us where you see a fit.
Spaces & building
Furniture, materials and building technologies — starting with your spaces, performance requirements and adoption conditions.
Industry & environment
Equipment, components, materials and environmental technologies — shaped around the challenges at your site.
Food & dining businesses
Food, ingredients and dining business models — explored for your customers, region and channels.
Upcoming themes are at the exploration and fit-assessment stage. Specific offerings and commercial arrangements will follow confirmation with the Japanese companies involved.
Your brief can go further
What are you looking for?
Start with a need or an ambition
We continue to explore opportunities with Japanese businesses. Your enquiry can begin with a use, a challenge or an ambition.
Start with a current proposal, explore an emerging field, or tell us what you need.
Experience, partners & operating structure
Meet DICE and see JGX’s operating background
DICE brings this experience to selecting opportunities, designing the business, negotiating with partners and connecting strategy to execution.
DICE LINK · Tokyo
JGX — Japan-GCC Transformation Programme — is operated by DICE LINK, Inc. in Tokyo. DICE is your point of contact, connecting conversations with Japanese businesses to business development in the GCC.
Proposals built with Japanese businesses
From the source, with a purpose.
Hinode owns the business. DICE LINK / JGX designed it and leads development and launch—connecting hospitality concepts, product selection across Japanese makers, supplier negotiations, export preparation and GCC sales channels.
Welcome Dashi, KUROKO COLLECTION and Beyond the Stay are three concepts within this business. Product selections, specifications and supply terms are confirmed individually.
JGX Dubai · In preparation
JGX Dubai is a planned operating base. Its establishment can follow growth in clients and projects or be brought forward by investment. DICE LINK, Inc. in Tokyo remains the current operator.
Bring us a business need, a project, a sales opportunity or a partnership idea. We welcome conversations with buyers, operators, developers, distributors, specialist partners and investors.
Before we talk
Can I ask about something not listed?
Yes. Tell us what you want to achieve, where it would be used or the problem you want to solve. We will explore Japanese candidates and a way forward from your brief.
Can we begin with one piece or a small project?
Yes. You can begin with one item or one occasion. Small-scale adoption and sample availability are checked for the product, quantity and intended use.
What information do you need first?
An opportunity that interests you or an outline of the use is enough to begin. If your plans are further along, share quantities, timing and your budget approach.
When can we see detailed materials?
We begin with information that can be shared publicly. Company details, sensitive specifications and commercial terms are shared according to the project stage and permitted scope, with an NDA where needed.
Are pricing, lead times and territories fixed?
These are checked for your quantities, destination, timing and role. We align Japanese supply conditions with the requirements for adoption or sales in the GCC.
Can we discuss other GCC countries?
Yes. We welcome enquiries across the GCC and will discuss the local conditions and arrangements needed to proceed.